Adnams 'Bee More'
Special Edition Labels
Inspired by Adnams’ rich heritage and its commitment to sustainability, I redesigned the labels for to honour both the brand’s rich past and its innovative future. The labels, made from seed paper, can be easily removed and, once discarded, will grow into plants—symbolizing the brand’s dedication to environmental stewardship and bee conservation. Each label features a unique illustration, created using linocut that tells a captivating story from Adnams’ history, from tales of drummer boys to catastrophic fires. This redesign beautifully intertwines Adnams’ legacy with its forward-thinking sustainability efforts.