Lavifem
Natural Skincare
Lavifem is a new skincare brand that caters specifically to women, offering deodorant, foam lotion, and antibacterial gel. The brand identity aims to blend femininity with a clinical aesthetic, reflecting both playfulness and simplicity. The client desired a ribbon-like heart element to be a central part of the branding, symbolizing care and elegance. This inspired the creation of a unique logotype and logomark that seamlessly incorporate the heart motif in a graceful and playful manner. The packaging includes boxes and labels that follow a consistent layout of information and graphics, with each product differentiated by its own colour for easy recognition on shelves. Custom, hand-drawn illustrations representing key ingredients add a touch of texture and earthiness, enhancing the brand's focus on natural ingredients and healthcare.
The cohesive design ensures that the products are easily recognizable and appealing to the target audience, standing out on shelves and emphasizing Lavifem's commitment to natural ingredients and women's healthcare.